Some Companies Have Created Fake Buying Guide Information Sites To Direct People To Their E-Commerce Websites:
There is plenty of honest information on the internet, but you have to be aware of how to steer clear of a few businesses that use deceptive advertising to misrepresent themselves as reliable sources of information.
When you click online advertisements, a company has most likely paid between $2.00 and $4.00 to bring you to their website. Be wary of self-ascribed “Experts” and “Organizations” who advertise websites that only offer information about one specific type of mattress that is made by one specific company. These information websites are created to promote the mattresses that these same companies sell on their e-commerce websites. The trick is that these companies pretend that their information website isn’t affiliated with their e-commerce website.
These companies prey on unsuspecting customers who are tricked into believing that they are getting a recommendation for a mattress based on an expert’s opinion.
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The formula that these companies use is fairly easy to spot. These companies often pay to advertise an information website that doesn’t sell any products but simply offers expert advice on how to choose the right mattress.
At opportune places on these information websites, they direct unsuspecting customers to an e-commerce website where you can purchase a product that just happens to meet all of the qualifications that these “experts” have recommended. These predatory advertising techniques are often just the starting point for where these company’s lies begin.